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08/23/09
Pulte Buys Centex, Tries Branding Strategy
Filed under: General, Real Estate
Posted by: Lillian Wong @ 4:37 pm

Pulte Homes Inc. succeeded in its quest to become the largest home builder in the U.S. by acquiring Centex Corp., but it already faces a challenge: Can it use brand marketing to win over home buyers?  more…



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